helium creative is renowned for its strategic thinking, creativity and expert media relations along with superior client service and an innovative approach to practicing public relations and integrated marketing. helium’s goal is to generate precise media messaging and key events and partnerships that help develop and build brands and corporate identities for its clients. Meet the helium team.

CREATIVE
Creativity isn’t just about color schemes and graphics at helium creative.
It’s a way of thinking about every client, every goal and every type of
communication helium designs for a brand. It’s about understanding
that no fundamental element can be overlooked when articulating an idea. Advertising, marketing, interactive technology, media and public relations are the tools helium creative uses to express creativity and ensure that their message reaches the targeted audience.

MEDIA PLANNING & BUYING
When it comes to media, helium creative strives to present clients with a
competitive advantage through strategic media planning and buying. Media campaigns that heighten brand awareness, drive product sales
and improve customer retention are developed following thorough
research and analysis. New media platforms are identified and
even invented to reach today’s bombarded, sophisticated audiences.
helium creative is the media trendsetter for its clients.

STRATEGIC MARKETING
Marketing is the process by which one or more competitive advantages a firm has in the markets it serves [or intends to serve] are identified and the translation of that information into appropriate communication and go-to-market activities. A client’s goals become the goals of helium creative. The team exhausts every possible resource and explores all options when developing a cohesive marketing plan to effectively meet established goals and objectives. The team’s thought processes are refreshingly new and inventive which breathe life into the campaign and further distinguish the client from its competitors.

PUBLIC RELATIONS
helium creative has the capacity and experience to handle a multitude
of public relations and communication assignments. A comprehensive
scope of services and very skilled staff, offer clients all the necessary
tools needed to accomplish their goals. The focus of public relations at
helium creative is providing proactive, results-oriented solutions and
making connections that reach the client’s target market and audience.
Services include multi-faceted media messaging, event planning, and
community, government and consumer relations.

INTERACTIVE TECHNOLOGY
In today’s global marketplace, no marketing action plan is complete
without the integrated use of web-based and interactive technology.
helium creative guides clients beyond their normal sphere of influence
and into new and emerging markets with the most innovative ecommerce
initiatives. IT strategy and management, web development, data mining
and warehousing, online/viral marketing, iPad applications and interactive books, iPhone applications and search engine optimization aren’t just part of the job, but part of the passion shared by the team.